ARTHUR episode -- "The Great MacGrady"
Written by Holly on Tuesday October 20, 2009
You and your kids may notice that we're airing the same episode of ARTHUR every day this week. This is not a mistake.
In the episode titled "The Great MacGrady," guest-star Lance Armstrong rides into Elwood City to help Arthur and the gang cope with the news that their beloved lunch lady, Mrs. MacGrady, has cancer. Arthur and his friends all react differently to the news - Arthur and D.W. rush to her side with heaps of chicken soup and stuffed animals, Muffy tries to pretend that nothing in her life has changed, and Francine is so upset she can't even bring herself to visit Mrs. MacGrady.
For twelve years, ARTHUR has helped children and families talk about important issues--from asthma, to dyslexia, to the death of a pet. Now, in its 13th season, the series takes on the difficult topic of cancer.To ensure this message is seen by all ARTHUR audiences at least once, "The Great MacGrady" airs every day this week at 3:30pm.
The decision to run the episode daily was made by PBS and LIVESTRONG: The Lance Armstrong Foundation because it is an effective way to reach audiences and facilitate repeat viewings for families. According to LIVESTRONG: The Lance Armstrong Foundation, 75 percent of families with children are affected by cancer in some way - be it a family member or a friend of the family. Unfortunately, there are very few resources that offer specific guidance for helping our youngest children cope with this challenging reality. The repeat broadcasts of ARTHUR "The Great MacGrady" is supported by extensive outreach components to make the topic as accessible as possible to children, families, and educators so they have the tools to start a conversation about this important topic impacting kids.
New episodes of ARTHUR will return to the schedule next week.