The Rainbow's End

Written by Holly on Tuesday September 1, 2009

reading-rainbowAs of last Friday, PBS is no longer feeding READING RAINBOW and all of its broadcast rights have expired.

Since its premiere in 1983, READING RAINBOW has helped children build lasting relationships with books at home and in the classroom. Production ended several years ago and viewership for the show has declined dramatically.

Nationally-recognized stories authored by children will be available online between August and December 2009, at which point the READING RAINBOW Web site on pbskids.org will end.

For the rest of this week, IT'S A BIG BIG WORLD airs in the READING RAINBOW 12pm timeslot.